Business name numerology assigns numerical values to the letters in a name, using a system like the Pythagorean or Chaldean method. These numbers are then added and reduced to a single digit or master number (11, 22, 33). For instance, assigning numbers 1-9 to letters A-I, and so on, the name “Zenith” (Z=8, E=5, N=5, I=9, T=2, H=8) would calculate to 37, further reduced to 1 (3+7). This resulting number is believed to reveal insights into the business’s potential, strengths, and challenges.
Entrepreneurs sometimes use this practice to align their brand name with desired characteristics. A name associated with a number representing leadership might be chosen for a consulting firm, while a number associated with creativity might suit a design agency. This process, though not scientifically validated, provides a framework for reflection during the naming process and can be part of a broader branding strategy. Historically, various cultures have assigned symbolic meanings to numbers, and the application of this to business names follows a similar tradition.