The process of determining the average contribution margin across multiple products or services, considering the proportion of each in total sales, involves multiplying each product or service’s contribution margin by its sales mix percentage, and then summing these weighted figures. For example, a company selling two productsProduct A with a contribution margin of $10 and representing 60% of sales, and Product B with a contribution margin of $15 and representing 40% of saleswould calculate the weighted average as ($10 0.60) + ($15 0.40) = $12.
This metric provides a more realistic view of profitability than a simple average by accounting for the relative importance of each product or service in the overall sales mix. Understanding this composite profitability figure facilitates informed decisions regarding pricing strategies, product emphasis, and resource allocation. It offers crucial insights into the overall health and profitability of a diverse product or service portfolio, leading to more strategic business decisions.